Demo
Pre-launch foundation
TOROSS
An editorial and technical exploration for an artisan oil brand, built as an honest pre-commercial product rather than an already-open store.
Context
Before fixing the identity, the project needed to compare several visual directions without indexing prototypes or presenting the commercial operation as launched.
Approach
Eight directions provide a concrete framework for brand decisions. Contact and signup journeys prioritize consent, validation and durable storage before any email is sent.
Delivery
The foundation combines non-indexable prototypes, honeypot-protected newsletter signup, validated contact and administration designed to keep data exportable.
Delivery evidence
- Eight visual directions isolated in non-indexable routes
- Consent and a honeypot built into newsletter signup
- Durable persistence completed before the welcome email
- Validated contact with a persistent storage path